(no subject)

[aleathiel]

Oh dear, oh dear, oh dear *tears of mirth*

It appears the tagline for The Calcium Kid is "He doesn't just beat his opponents... he creams them".

*disolves*

Comments

[cfeng.livejournal.com]

but if it's a kids' film, the reference would fly over their heads, whilst drawing in huge crowds of older (but not necessarily more mature) people who cracked up. I admit this is possibly the naive view, but if it's been done intentionally it is a very good marketing ploy.

[aleathiel.livejournal.com]

You've not convinced me. I still don't think it was intentional. Stupid perhaps, but not intentional.

[cfeng.livejournal.com]

still don't see how it can be stupid - it can only increase the numbers wanting to see the film. but i'll submit to it not necessarily being intentional.

[aleathiel.livejournal.com]

I meant stupid in that someone was stupid enough to approve it without thinking, not stupid in that it was a stupid tagline. And I'm not sure anyone would go see it for the tagline who wouldn't have already been going.